Three weeks ago I did a little survey about Instacast and Push Notifications because I felt the need to have some market research done before I jump into action. And the results are quite interesting.
The first question was, if you would like to have Push Notification support altogether, or if you can live without it. And only about 50% said, that Push Notifications is a must-have feature and the other 50% don't even want it at all. Of those 50% who would like to have Push Notification support, also 50% would pay at least $5 a year to get it. Now saying that you would pay and actually paying are two different things, so that I would say that around 15%-20% of all Instacast customers would pay for a push notification service.
The result is that, yes there is an option to have full Push Notification support that would actually pay for itself. But I must also account for the fact that having In-App-Purchase subscription in an iOS app and selling this app on the US market has some additional risks. You might have heard about the patent lawsuit wave that's affecting 3rd party developers lately. I am not that inclined to make myself a target to the patent trolls.
So I am still investigating options that would make it possible to have a free Push Notification service, like limiting notifications to the Top 500 listened podcasts or something like that. This investigation is not over yet, but I would like to thank you for your participation in the survey. I have a much more clear understanding now about how to prioritize this feature compared to others.
July 19th, 2011 • Permalink
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